Tin and enamel advertising signs have co-written a chapter of advertising history and handed down some of the most outstanding designs of international commercial art. In the exhibition, the centenary design for Wybert-Halspastillen by the Basle graphic designer Niklaus Stoecklin from 1926 can be seen, amongst other things. Or the 1948 Swiss enamel sign classic for Union-Briketts designed by Fritz Bühler and Ruodi Barth, stage designer at the Basle Theatre. As well as works from other well-known graphic designers from the heyday of the advertising sign.

From approximately 1890 up until their functional decline in the 1950s, bright enamel signs were impressive, colorful features in the bleak, industrial towns of that time. The advertising topics were varied, even then: lighting, fuel, coffee, body care, beer, alcohol, tobacco, chocolate, food and much more. With regard to laundry detergent advertising it is important to mention the famous White Lady of Persil from Henkel; she made history. In this exhibition you can learn more and develop your own opinion of this unique advertising sign.