The success was primarily attributable to the personality of this remarkable businesswoman. She was not only creative, but also disciplined and untiring in her efforts. And she had a big heart. She summed up all these characteristics in her own world-famous words: "The best is just good enough for our children!" 

The special exhibition offers an insight into the life story of this remarkable woman. The exhibition also features various items of Margarete Steiff’s personal possessions, such as her wheelchair, her diary, the zither, handwritten letters and much more besides, courtesy of the Steiff company, Giengen an der Brenz.